WORDS & PICTURES
in association withTYSALL'S PHOTOGRAPHY
Your news is our business
Words & Pictures incorporates the combined talents of a professional photography and media writing team with 15 years of publishing experience behind them.
With first-hand knowledge of the requirements of editors and journalists, we are in a prime position to produce your press releases to create maximum impact.
Whether you are promoting a new product, business or service, or you need to announce a success, achievement or milestone, Words & Pictures can produce your press releases and images, in line with the structure and content preferred by the world's media.
Ann Evans is a member of The Society of Women Writers & Journalists. Tysall's Photography (senior) has been established since 1960.
We offer a variety of packages to suit your requirements:
PACKAGE 1. PRESS RELEASE WRITING:
We undertake either a telephone interview or personal interview* to gather the information you with to communicate in the release.
We write the release, consulting with you to make any necessary changes until you are perfectly happy with the finished press release.
Supply you with the release for you to distribute.
PACKAGE 2. PRESS RELEASE WRITING AND DISTRIBUTION:
We undertake either a telephone interview or personal interview* to gather the information you wish to communicate in the release.
We write the release, we include your company logo and any photography (if required). Consult with you, making any necessary changes until you are perfectly happy with the finished press release.
Create a relevant media list for distribution of your release.
Distribute press release to relevant media outlets via post and/or email.
Supply you with the release for your own website press office link (if required).
Inform you about subsequent press enquiries.
PACKAGE 3. PRESS RELEASE WRITING, DISTRIBUTION AND
PHOTOGRAPHY.
We undertake either a telephone interview or personal interview* to gather the information you wish to communicate in the release.
We write the release, we include your company logo and any photography* (see below). Consult with you, making any necessary changes until you are perfectly happy with the finished press release.
Professional photographer Rob Tysall of Tysall's Photography will liaise with you regarding the photographs you need to enhance your press release.
Up to ten high resolution digital images, will be made available for press enquiries.
Up to three images would be included with the release, with the option for journalist's enquiries to see more images. These would be sent out by Words &
Pictures upon request.
Whilst Tysall's Photography retains the copywrite, these images are available for your own website and business use - but please credit to Tysall's Photography.
Distribute press release to relevant media outlets via post and/or email.
Inform you about subsequent press enquiries.
PACKAGE 4. WRITING ADVERTISEMENT COPY
Often, additional advertising copy is required to enhance your business. Words &
Pictures will write up to 500 words of advertising copy for you to use in your advertising campaigns.
PACKAGE 5. CORPORATE PHOTOGRAPHY
A picture paints a thousand words. So for all your photographic needs, whether its product photography, staff portraits, awards, achievements and company milestones, Tysall's Photography will produce the images you require.
Professional photographer Rob Tysall of Tysall's Photography will liaise with you regarding the photographs you need to enhance your business.
Whilst Tysall's Photography retains the copywrite, these images are available for your own website and business use - but please credit to Tysall's Photography.
Tysall's Photography is also available for personal, family, wedding and portrait photographs.
*Additional costs - If you are based outside Warwickshire and travel expenses are incurred, these will be negotiated beforehand.
Additional photography, and/or photography for client's own use can be arranged at a negotiated fee.
Q: How do I know if I have a good enough story?
A: It is important to make sure you have the right angle for a press release. AtWords and Pictures we can help you identify the right angle for your release.
Q: If I don't have a good story will you still write the press release?
A: We believe honesty is the best policy. If we really don't think your proposed press release is newsworthy, we will tell you so that you can use your money to promote your business in some other way.
Q: Who will you issue my release to?
A: We will develop a media distribution list especially for your business.
Q: How many journalists will receive my press release?
A: This will depend on the nature of your organisation and press release. If you are offering a very niche or local service/news, for example, your release is likely to go to a smaller list than someone whose press release is on national or international interest.
Q: Will you tell me who my press release is going to?
A: Absolutely. We will send you a copy of the distribution list once we have created it.
Q: Will you give me contact details of journalists?
A: No. This information is kept private.
Q: Will you follow up the release?
A: Our service offers the writing and distribution only. We do not offer a follow up service.
Q: How will I know if my release is published? Will you tell me?
A: At present we do not offer a cutting service, therefore we will only be able to tell you if someone contacts us about the release, or if they contact you. If no one contacts you about the release, this does not necessarily mean that it has not been published, so keep your eye out for it appearing.
Q: Can you guarantee my press release will be published?
A: If only we could! The only person who can do that is the editor of the publication it has been sent to. However, professional PR from Words & Pictures gives you a better chance of having your release published, it is not however a guarantee.
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